A Blogger’s Tale

Once upon a time there was a new Mum who had a beautiful 9 month old daughter. The days were long and lovely with her daughter but the Mum needed something for herself. After sitting down at her laptop for some time, she Googled “British Mummy Blogs” and found a plethora of inspiration. A few short clicks later and she was a member of a parent blogging community and the proud owner of a Blogger blog even though she had no clue what she was doing.

The early days of blogging in 2009 were entirely different to what they are today. The community was small and encouraging. Everyone was sharing tips and helping each other to learn the ropes. In addition to learning how to blog, the great wide world was beginning to take an interest in the “mummy blogging” market. PRs representing baby brands began reaching out to “mummy bloggers” to review products and share their opinion. I jumped on the band wagon. In one year alone I had the pleasure of reviewing approximately 30 pushchairs and various and sundry baby toys/gadgets/kit. It was empowering to receive products to review and to share my opinion with those interested in baby gear.

In addition to the regular blogging rota, I began to branch out into Freelance writing in other areas while continuing to establish a strong reputation in social media channels and within the parent blogging community. As more and more bloggers joined the community, it became more of a challenge to be unique; to keep my own voice and so a change was in order.

14DecemberIn November of 2011, we welcomed another precious child to our family. The subsequent months with two children and several catastrophic events in the blogging community shaped how I now blog. The trend of publishing sponsored posts and reviews was not something that I feel overly comfortable doing. There are special PRs and brands that I have established strong relationships with and for them, I will continue to support them. The primary focus on Cafe Bebe is sharing precious moments; preserving the early years for friends, family and my children. This is not to say that I will never do a review, publish a sponsored post or take up the opportunity of a press trip. What I will do is always remain strong in my belief that my family is of primary importance and this blog is a living record for them. I will also always disclose my relationship with any brands so that I don’t unwittingly influence you.

The Cafe Bebe family is made up of Karin (early 40’s), Mark (late 40’s), Ella (5) and Sam (1). You can find me on Facebook, Twitter, Instagram and Google+ (click on my floating buttons on this blog). I am many things: Stay-at-Home-Mum, Work-at-Home-Mum, Wife, Freelance Writer, Blogger, Budding Children’s Picture Book author, Social Media Addict, Gluten-Free cook/baker and me. If you are interested in working with me, feel free to contact me through the form below.

6 thoughts on “About

  • 12/01/2010 at 6:15 pm

    Hi Karin,

    Sought after babywear label Bonnie Baby have launched a diffusion capsule collection for Mothercare (details to follow).

    Would you be interested in reviewing the collection. It is for age 0 – 2. I am not sure what age your little girl is, but if you would like me to send over some items, please let me know. I will send a press release on this form but don’t think the images will get through. However you can view the collection at http://www.littleapplebybonniebaby.co.uk

    Many thanks,


    Keep your baby warm and stylish with LIttle Apple By Bonnie Baby

    Gwyneth Paltrow’s favourite babywear label’s capsule collection for Mothercare

    Bonnie Baby, the UK’s most sought after luxury children’s knitwear label, has launched a capsule diffusion line, now on sale exclusively in Mothercare. The collection is flying out of the stores and is the perfect way to keep babies warm and still looking stylish.

    The collection, called Little Apple by Bonnie Baby, is designed by former Sonia Rykiel head knitwear designer Tracey Samuel. The collection captures the Bonnie Baby signature style – great contemporary design with a twist, wonderful quality and stylish packaging. It gives babies a real touch of luxury whilst still being extremely practical – the entire range is fully machine washable.

    The Little Apple by Bonnie Baby capsule collection features a long sleeve knitted playsuit (£28), hooded cardigan (£26), dress (£28), knitted shawl (£30), hat (£10) and booties (£12), all made from a unique blend of 95% cotton and 5% cashmere. The designs feature the Bonnie Baby signature stripe in shades of candy/ raspberry and creme for girls or aqua/ocean and soft grey for boys.

    Bonnie Baby has become one of the UK’s coolest children’s fashionwear labels, popular with celebrities and royalty alike. Gwyneth Paltrow chose the label for her daughter Apple after she “fell in love with the quality and softness” and promptly bought the whole collection, Jools Oliver dressed Poppy and Daisy in matching Bonnie Baby and Emma Bunton chose Bonnie Baby’s striped cashmere baby grow for her son Beau’s first appearance on stage with The Spice Girls. Other celebrity fans of the label including Isla Fisher, Louise Rednapp and the Danish royal family.

    Renowned knitwear designer Tracey Samuel launched the label in 2004, after many years working in Paris as head knitwear designer for Sonia Rykiel. Since that time, Bonnie Baby has developed a reputation for creating babywear that combines quality and style with practicality.

    What all the coolest babies are wearing… Bonnie Baby is luxury that you can live with.

    For more details visit http://www.littleapplebybonniebaby.com or http://www.mothercare.com

    Notes to Editors:

    Little Apple by Bonnie Baby will available online at http://www.littleapplebybonniebaby.co.uk or http://www.mothercare.com and can be found in the following Mothercare stores: Brent Cross, Bluewater, Oxford Street, Edmonton, Chester, Stoke, Aberdeen, Denton, Birmingham, Meadowhall, Liverpool, Anniesland

    For further information, quotes and images please contact:

    pandora@bulletpr.co.uk 07729 469220

    Pandora George
    07729 469220

  • 19/04/2010 at 3:46 pm


    I know you are a transplant from across the Atlantic (just like me!), but I thought you might be interested in a campaign I’m working on with Shreddies that is saluting knitting nanas across the UK.

    Shreddies is giving people the chance to honour their nanas by asking the question – Does your nana have what it takes to get the position of best Nana Job in the World!

    The Shreddies campaign, which was launched on Facebook last week, will see the UK’s best nana knitter win the opportunity to be the Official On-Packet Knitting Nana for Shreddies. Full details of the campaign can be found at http://www.facebook.com/knittingnanas?ref=ts. You can also see more about how nanas make Shreddies and spend their time in the factory at the interactive, video, game and fact-filled site at knittedbynanas.com.

    The current frontrunner for the job is Madge Waken from Stevenage, Hertforshire who has already generated over 1,300 votes.

    I have attached the release below for your information. If you have any questions or need video links or photography for use in the blog, please don’t hesitate to contact me. And looking forward to being in contact more often in the future!

    Ryan Levitt


    Thousands vote to secure job for their Nana

    Last year Briton Ben Southall, 34, from Petersfield, Hampshire, emerged from thousands of applicants to win what was dubbed ‘the best job in the world’, caretaker on the spectacular Hamilton Island, Australia.

    A far more fun and exciting opportunity has emerged through internet websites, capturing the imagination of people up and down the country and causing people to do crazy things to win this coveted new job.

    The campaign, which has only been running on Facebook so far, has already attracted hundreds of would-be knitting nanas and thousands of voters. The start of the TV advertising, launching w/c 26th April, is likely to bring a new avalanche of CVs as a far wider group of Nana’s become aware of the chance to become the next Shreddies knitting nana.

    Pearl Burrows, Chief Knitting Officer at the Shreddies factory says, “We considered just putting a small ad in the local paper, but we thought we’d
    miss the opportunity to meet so many incredible knitters across the country that we’d be far better off putting our ad on the television.

    “This is bigger than the election! I’m surprised those nice politician boys haven’t been up to see us yet. Maybe their mums could apply? I think Nana Cameron might be an excellent knitter.

    “We’re looking for someone who is good fun, an excellent knitter and who doesn’t mind making a nice cup of tea during our break, she will be a trainee after all. Her first job will be to take part in ever such a glamorous photo-shoot and become the Official On-Packet Knitting Nana.

    “The other thing is that she must be a Nana, we just think Nana’s make better knitters.

    And Pearl isn’t impressed with the applications made by some, “Some granddads have applied but I can tell you now, they won’t be making the final short-list, everyone knows only nanas can knit those delicious Shreddies!”

    The current front-runner for the job is Madge Wakem from Stevenage, Hertfordshire with almost 1,300 votes.

    Nana’s can be entered to the competition and voted for at http://www.facebook.com/knittingnanas?ref=ts


    For further information contact:
    Ashley Lewis – 020 7878 3233 – ashley.lewis@mslworldwide.com
    Joanna Tubbs – 020 7878 3107 – joanna.tubbs@mslworldwide.com

    Ryan Levitt
    Account Director – Digital UK
    Pembroke Building
    Kensington Village
    Avonmore Road
    London W14 8DG
    t. +44(0)20 7878 3295 f. +44(0)20 7878 3030
    e. mslworldwide@googlemail.com
    w. http://www.mslworldwide.co.uk
    Twitter: http://twitter.com/msl_london
    Blog: http://mslworldwideuk.wordpress.com
    The information in this email and any attachments may contain proprietary and confidential information that is intended for the addressee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, retention or use of the contents of this information is prohibited. When addressed to our clients or vendors, any information contained in this e-mail or any attachments is subject to the terms and conditions in any governing contract. If you have received this e-mail in error, please immediately contact the sender and delete the e-mail.

  • 01/06/2012 at 12:03 pm


    We have recently launched a blog ExpatFamilyHealth.com – aimed at expat spouses with children. We want to hear about real-life experiences, advice and tips or interesting news pieces from expat mothers. This could be in the form of a guest blog post or an interview with the subject centred around health and raising children abroad.

    Do you feel you could contribute to this?

    Thank you for letting me know,

    Bryony Ashcroft

    Tel: 0034 911 542 940
    Email: admin@expatfamilyhealth.com

    Find us on Facebook: ExpatFamilyHealth
    Follow us on Twitter: @ExpatFamily

  • 31/07/2012 at 10:14 am

    Hi Karin,

    Good morning to you.

    I hope you don’t mind me getting in touch on behalf of Neal’s Yard Remedies, the experts in organic natural health and beauty. I am working with them on their Bee Lovely campaign and I thought it might be of interest to you and to your readers.

    In line with the launch of Neal’s Yard Remedies new ‘Bee Lovely’ organic beauty product range, we’re campaigning to stop the use of deadly neonic pesticides which are killing bees all over the world, and are responsible for the loss of 80% of beehives in the UK.

    To do this, we need 100,000 UK signatures on our Bee Lovely petition. We’ve made a good start but need help to get more signature by the end of November so we can present it to parliament and request the British government join France, Germany, Italy and Slovenia in banning these powerful pesticides, and help protect our precious bees.

    We would love you and your readers to help us by signing the petition at Facebook.com/NealsYardRemediesOfficial and promoting the cause via our #beelovely hashtag across Twitter (@NYR_Official), Pinterest and your other social media platforms. We’ve also created an exclusive ‘Bee Lovely’ badge for Bloggers who want to spread the word and help us to promote our campaign online, so let us know if you want one. To say ‘thank you’ we’d also love to send you a product from the brand new Bee Lovely product range.

    By visiting http://www.nealsyardremedies.com you can find out more about the campaign and the Bee Lovely product range, the proceeds for which will be going to bee-friendly initiatives run by Friends of the Earth, Landlife and Biobees as well as helping to support the first ever Bee Lovely Grant where local UK bee conservation projects can apply for support and funding.

    It would be great to hear your thoughts and of course please get in touch if you have any questions.



  • 18/12/2012 at 5:01 pm

    Hi Karin

    Thanks for the invite to connect!

    We have a WHOLE BUNCH of stuff we’d love to make you aware of; all companies within our group have super-strong ethics and social conscience and we’re really confident you’ll like our commercial concepts, products and approach.

    In the first instance, we’re keen to reach out and work with like-minded influencers whom could help raise awareness of our ambitious start-up brands. Please would you consider how best we might build a mutually beneficial working relationship. Many thanks.

    Naturally, if you’re interested to find out more about any of our companies and/or products, we’d be delighted to send you press releases, comms materials, product samples etc.

    Links to individual websites all available here:

    We hope that your followers will be interested to check us out, too!

    We look forward to hearing your thoughts and getting to know you in due course and in the meantime, we wish you health and happiness and ongoing success for 2013 and beyond. Enjoy a wonderful, peaceful holiday break – when it comes!

  • 05/03/2015 at 3:08 pm

    Hi Karin,

    We’re working with Sabrina over at mummymatters. We’re having her browse our wall art site, http://www.wallpops.co.uk, and select products she wants to review free of charge in order to promote them on her blog. She mentioned you may be interested in the same.

    Take a look at the site and Let me know!
    Thank you

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